Welcome. I’m so glad you made it.

I created the Keep or Cancel checklist to give advertisers a practical way to evaluate Google Ads AI features before handing over more control.

Get the Free Keep or Cancel Checklist

Enter your email address to get immediate access to the fully formatted, three-page worksheet. It includes the four-question evaluation, decision worksheet, and two worked Google Ads examples..

If you check “Sign me up for news and updates,” you will receive occasional insights from me about AI in advertising, Google Ads strategy, and paid media performance. You can unsubscribe at any time.