https://www.bigclickco.com/contact daily 0.75 2025-09-21 https://www.bigclickco.com/speaking daily 0.75 2026-03-21 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225337376-36JM1AX4C0NIC32WNXXU/Rectangle+26.jpg Speaking https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225123989-3AGGEWNOKB8XK6YRH6A9/Rectangle+25.jpg Speaking https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225350677-B3YBA0I530Q8W9125BX3/Rectangle+27.jpg Speaking https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225322403-8M32U1NK41JYCCJQCWP7/Rectangle+25.jpg Speaking https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/235f7eeb-1de7-4a58-8118-30b6b25e4756/hero-conf-tweet.jpg Speaking A social media post showing a tweet from Kayla Kurtz with tips on retargeting creative from lisarocksSEM, hashtag #heroconf https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/b532f20a-e55d-437c-9d7b-f7993d91e896/IMG_0065.JPG Speaking Lisa_Raehsler_Search_Y_Paris https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/1663934680530-HU3E439M69Z6YFHNFROG/me-pubcon.jpg Speaking Lisa_Raehsler_Pubcon https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/6db461ac-62b1-45a2-9c79-03cd179b5ab9/heroconf-tweet.jpg Speaking A screenshot of a Twitter post by Ariana Wolf discussing a quality score talk and engaging room, with hashtags #HeroConf. https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/1663608133541-OZ1E1VQ67NNH3F7O7JMN/Linkedin_template_350x230.jpg Speaking Lisa_Raehsler_SEMRush_India https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/0674f91d-0c30-4155-b591-e329befbfd09/sessf-tweet.jpg Speaking Twitter post from Andrew Davis thanking Lisa Raehsler for a session, with hashtags #SESS and a picture of Andrew Davis https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/e7f93877-efce-4377-b520-b94a2e8b7456/tweet-4.jpg Speaking Text message thanking Lisa for her presentation at last year's event https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/fcebc0c8-73a4-4786-89d5-8228ebc91435/IMG_0079.JPG Speaking Lisa_Raehsler_PSA https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/7d8205c8-e5e5-42be-bc80-cab987a9e093/adworld-box-image.png Speaking A 2020 planner or organizer with a photo of a smiling woman with blonde hair on the cover. The cover displays the name Lisa Raehsler and the words '2020' and 'Keyword Experience'. https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/1663608134341-I7BV6XS25P7UE086SU7O/ses-interview-med-600x349.jpg Speaking Three people are standing indoors at the SES Chicago 2013 event, posing for a photo. The woman Lisa Raehsler in the middle is holding a microphone, and the two men on either side are smiling. https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/1663608134705-HKQUTZPJ8X7RK3BFXG3V/speaking-heroconf.jpg Speaking Lisa Raehsler presenting at a conference with a slide that reads 'The New World of PPC For Ecommerce' and a logo for Big Click Co. The conference is called HERO CONF 2012, held in a hotel conference room with attendees seated and paying attention. https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/1663608134077-YF2M40KV302SGW2AKXWS/lisa-raehsler-speaking-copy.png Speaking Lisa Raehsler is sitting and speaking during a presentation in a room with a wooden wall. A screen behind her displays a slide titled 'Resources' with links to various websites and documents. https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/1663934651671-SO1YQLP5BQ8OU2G5HWA3/at-podium-300x400.jpg Speaking Lisa Raehsler speaking at a conference podium with a SES Conference & Expo sign. https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/f6b1af0f-9f47-4926-b5a4-2627fceb34a6/speaking-bologna-2022-square.jpg Speaking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bigclickco.com/expertise daily 0.75 2026-01-31 https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/4254c617-377c-4341-b5df-567467582767/Lisa-Raehsler-2026-1.jpg Expertise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bigclickco.com/about daily 0.75 2026-01-31 https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/1663606143399-65TT0PUQOJVH27817C8S/unsplash-image-zNRITe8NPqY.jpg https://www.bigclickco.com/learn-ppc daily 0.75 2025-09-21 https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/f3348ac4-1fc6-4c3d-9bda-ae744b95e4ae/thepaidmediamix.png Learn PPC the paid media mix newsletter on linkedin ➡️ Subscribe to The Paid Media Mix newsletter to get insights and tips about all things paid media including PPC ads, Google Ads, Video ads, and display advertising strategies from Lisa Raehsler at Big Click Co. Subscribe on LinkedIn https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/ed816fe7-964c-43dd-9c37-c889945a893d/2.jpeg Learn PPC 10 Paid Search & PPC Planning Best Practices - Search Engine Journal Discover the most impactful PPC tips and trends that will help you plan your paid search strategy for 2024 and beyond. Because the digital landscape is always evolving, your current marketing approaches won’t be effective in the future. Because of this, you need to consistently adapt your PPC marketing and paid search strategies so your approach remains fresh and relevant for maximum engagement, whether you’re advertising on social media or Google ads. To get you started, here are 10 paid search and PPC planning practices that will help you adjust for future trends. Whether you partner with a PPC marketing agency or apply these strategies on your own, they’re sure to keep you ahead of the curve so your marketing stays fresh, effective, and profitable for your company. https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/9a030214-2bd9-42b6-be66-477503fbcd2b/3.jpeg Learn PPC 12 Hidden PPC Features You Should Know About Pay-per-click or PPC ads are one of the most well-known marketing strategies today. With the unique structure of this approach, companies can easily reach their target customers and drive engagement. Since businesses only need to pay for each click, PPC marketing is also much more cost-effective than other types of advertising.While you might already ave an intermediate idea of how it works, PPC ad platforms like Google Ads have other hidden features. These are utilized by PPC marketing agencies to maximize their campaigns. Whether you need to create detailed reports, target a highly specific demographic, or add notes to an account, you can use these hidden features to your advantage. Here are 12 hidden PPC features to take advantage of in your current and future campaigns. Use them to give your PPC advertising a boost and keep your advertising effective. https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/b4d88560-046a-4f01-9f0a-67cd6c48b410/youtube-image.jpg Learn PPC The Complete Beginner's Guide To YouTube Video Advertising New to YouTube advertising? Choosing the right goal for you is the first step in YouTube advertising. I have mastered figuring out bid strategies, content exclusions, and targeting audiences and demographics to put the right content in front of the right people. Let's help you use video advertising to drive more profit to your business – from sponsorships and building networks to using Google Ad services. My resources cover everything you need to know to create highly targeted YouTube ads that drive action. I will also cover multiple formats, including Bumper Ads, Masthead Ads, In-feed Video Ads, and Skippable and Non-skippable In-stream Ads. https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/1fef653a-b01e-4089-b32c-105c14802d77/1.jpg Learn PPC How to Manage PPC on a Small Budget (Podcast) - Site Visibility In episode #461 of the Internet Marketing Podcast, guest Lisa Raehsler (founder of BigClickCo) discusses how to prioritize and set pay-per-click (PPC) goals on a tight budget. She explains how marketers can manage their daily expenses, determine how many campaigns they can afford, and how to narrow the scope of a paid search campaign through geo-targeting and match types. She also talks about Google’s change from AdWords to Google Ads, how to use Pinterest’s Promoted Pins in paid search campaigns, and the advantages of click-to-call ads. https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/c71892b9-4692-43ed-aa27-4b634c752fc4/5.png Learn PPC Why You Need Microsoft Ads Now – The “Bing Ads” Breakdown (Podcast) - Agents of Change While Google Ads are a common part of a marketing campaign, Microsoft Ads are also valuable because Microsoft Search powers several different search engines and voice search products, including Alexa and Amazon Echo. In this podcast interview, Lisa Raehsler (founder of BigClickCo) discusses the differences between Google Ads and Microsoft Ads: cost, audience, search volume, keyword matching, ad extensions, B2B targeting, and how Microsoft’s ownership of LinkedIn affects search. https://www.bigclickco.com/privacy-policy daily 0.75 2025-09-21 https://www.bigclickco.com/terms-of-service daily 0.75 2025-09-21 https://www.bigclickco.com/home daily 1.0 2026-01-31 https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/1663604284543-DKJ3QEZBSG8CSWGSSO2W/unsplash-image-s8HyIEe7lF0.jpg https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/03bb91eb-4f36-45c8-8118-40f3097c4010/4.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/f17ad0bd-661e-4b6c-96d5-ade566107654/1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/66460e52-ad9a-45e6-a3b3-e4e53748fc91/2.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/e4f15e3d-dd43-4081-9d8c-3ebb1e1f50ea/3.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bigclickco.com/services daily 0.75 2026-01-31 https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/1663679857028-KPNHXJJA2506VJRW9KX1/unsplash-image-UWVJaDvXW_c.jpg https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/1674677819522-N4B72572HC4PSPPDPH0S/unsplash-image-8pOTAtyd_Mc.jpg https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/1674678137611-4FIJ6BCUE33TUMLJ8ZHN/unsplash-image-N8Pnhrcr73o.jpg https://images.squarespace-cdn.com/content/v1/6328732d0f4b64242d69f144/efa2cb76-80c6-47b9-82ce-d27eaa3c24e0/GA4-screenshot3.png