About Big Click Co.
Big Click Co. is a paid media strategy consultancy founded by Lisa Raehsler, a recognized industry expert with over 15 years of experience leading digital advertising programs. The firm specializes in Google Ads, Microsoft Ads, paid social, and video advertising, with a focus on performance, accountability, and measurable business outcomes.
The approach integrates AI insights, analytics, and human judgment to improve efficiency, reduce wasted spend, and align paid media decisions with real business goals.
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At Big Click Co., paid media strategy starts with clarity and accountability. I work directly with leadership teams to design advertising programs that align with business priorities, apply AI intentionally, and deliver consistent performance across channels.
I’ve driven results across diverse sectors, including:
Advertising and Marketing
Healthcare and Medical Devices
Software and SaaS
Retail and Ecommerce
Conferences and Events
Home Improvement
Higher Education
Consumer Packaged Goods
Manufacturing
Health and Fitness
My work emphasizes disciplined targeting, performance-focused creative, and the strategic use of AI to support smarter optimization and sustainable growth.
You can also read my latest articles on Search Engine Journal for insights on paid media strategy and AI in advertising.
If you are evaluating paid media performance or exploring where AI can be applied more effectively, let’s talk.