Services
Paid Media Strategy Built for Performance
Big Click Co. delivers performance-focused paid media strategy rooted in data, AI insights, and disciplined execution. I work directly with business leaders, in-house teams, and agencies to improve advertising performance across search, social, video, and analytics.
If you are evaluating where spend is underperforming or where AI can be applied more intentionally, this is where we start.
Google Ads and Microsoft Ads strategy
Google Ads and Microsoft Ads require ongoing strategic oversight to stay profitable. My audits surface performance gaps, identify growth opportunities, and provide clear direction for smarter optimization.
What you get:
Comprehensive account audits
Keyword, bidding, and structure evaluation
Action plans for reducing wasted spend and increasing ROI
From initial audit through ongoing optimization, I focus on improving efficiency, performance, and return across search and display.
Social Media PPC Ads (LinkedIn, meta, Twitter (X), Pinterest)
Paid social advertising supports demand generation and lead quality when platforms, audiences, and creative are aligned. I design and manage social ad programs across LinkedIn, Meta, X, and Pinterest with a focus on targeting discipline, performance measurement, and scalable results.
Video and YouTube Advertising
Video advertising plays a critical role in awareness, consideration, and demand creation. I develop and manage video and YouTube ad strategies designed to extend reach, reinforce messaging, and support performance across the funnel.
Google Analytics 4 (GA4) customizations
Accurate measurement is essential for understanding paid media performance beyond the click. GA4 customization strengthens attribution, reporting, and decision-making across advertising programs.
Every business has different data analytics needs. Google Analytics 4 (GA4) customization ensures you can access the most actionable data to inform your digital marketing efforts.
