Expertise

Paid Media and AI Advertising Expertise

Lisa Raehsler is a paid media strategist specializing in AI-driven advertising across Google Ads, Microsoft Ads, paid social, and video. As the founder of Big Click Co., she works with brands, agencies, and in-house teams to design and operate advertising programs that prioritize performance, accountability, and measurable business outcomes.

With over 20 years of experience, Lisa has led hundreds of paid advertising accounts across B2B, retail, SaaS, ecommerce, and enterprise environments. Her work focuses on applying AI intentionally, improving efficiency, and aligning media decisions with real business goals.

Lisa is a recognized industry voice and frequent contributor to leading digital marketing publications. She has presented at more than 50 industry events worldwide and is consistently named among the Top 25 and Top 50 Most Influential PPC Experts. She is also a Microsoft Ads MVP.